Dear Valued Customer,

We would like to inform you of upcoming retail price changes for select MUSINSA STANDARD items.

At MUSINSA STANDARD, we have worked to offer high-quality products at reasonable prices by absorbing external cost increases through production optimization and supply chain management.

However, due to ongoing volatility in macroeconomic factors—such as rising costs for raw materials and oil—adjustments to our pricing structure have become unavoidable. As a result, a price increase will be applied to 5.8% of our overall styles.

■ Effective Date
Tuesday, August 4, 2026, at 9:00 AM (KST) across all sales channels

■ Impacted Items
Impacted Items: 220 in total

We remain committed to delivering exceptional quality and value, and we will continue doing our best to offer fair, reasonable prices on all our products.

Thank you for your understanding.